Mastek Blog

Will Leading Authentically as a Woman Affect My Leadership? No, it's My Superpower!

12-Mar-2024 03:24:41 / by Prajakta Talvelkar posted in diversity and inclusion, leadership, thoughtleadership

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Leveraging Innovations in Healthcare Technology to Create a Frictionless Member Experience

08-Mar-2024 00:25:16 / by Matin Saiyed posted in Healthcare, Digital Transformation, AI, Data, Health Cloud

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In an era where the fusion of healthcare and technology redefines consumer experience, healthcare payers face a pivotal challenge: delivering seamless member experiences.

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#Decomplex App Development: The Rise of Low-Code

16-Feb-2024 04:01:33 / by Varun Ekhande posted in development, Low-Code, outsystems

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AWS re:Invent 2023 - Key takeaways concerning Generative AI

08-Feb-2024 23:29:38 / by Bhavin Shah

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Revolutionizing Healthcare: AI Cloud & MuleSoft Integration with Health Cloud

25-Jan-2024 03:24:32 / by Salome Solomon posted in Healthcare, Salesforce, Health Cloud, mulesoft

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Revolutionizing Healthcare Payer Operations with Salesforce Health Cloud, Einstein AI, and Data Cloud

11-Jan-2024 06:30:13 / by Salome Solomon posted in Healthcare, Salesforce, Health Cloud

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Revolutionizing Member Care: Salesforce CRM, Health Cloud, and Einstein AI

11-Jan-2024 06:19:22 / by Salome Solomon posted in Healthcare, Salesforce, Health Cloud

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The healthcare industry is in the midst of a digital revolution, with healthcare payers seeking innovative ways to enhance member experiences. Salesforce’s Einstein AI, when seamlessly integrated with the robust capabilities of Health Cloud, is transforming how healthcare payers can engage with their members. In this blog post, we will delve into how these technologies, when integrated with the advanced capabilities of Salesforce CRM, have the potential to revolutionize and personalize member experiences within the healthcare payer's realm.  
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Key Ways State CIOs Can Drive Modernization

11-Jan-2024 01:14:00 / by Ryan Smith posted in Public Sector, cio, cloud modernization

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Data-First Marketing with a CDP

14-Dec-2023 04:35:42 / by Brandt Bogdanovich posted in Data, customer data platforms

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We are currently seeing an explosion of interest and investment in Customer Data Platforms (CDPs) from the major tech and software companies. 

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How a CDP Can Refine the Customer Journey

14-Dec-2023 04:30:10 / by Brandt Bogdanovich posted in Data, customer data platforms

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How customers and potential customers interact with a company is of great interest to marketers. 

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