Mastek Blog

Data-First Marketing with a CDP

14-Dec-2023 04:35:42 / by Brandt Bogdanovich posted in Data, customer data platforms

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We are currently seeing an explosion of interest and investment in Customer Data Platforms (CDPs) from the major tech and software companies. 

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How a CDP Can Refine the Customer Journey

14-Dec-2023 04:30:10 / by Brandt Bogdanovich posted in Data, customer data platforms

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How customers and potential customers interact with a company is of great interest to marketers. 

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Choosing the Right CDP For You

14-Dec-2023 04:24:07 / by Brandt Bogdanovich posted in Data, customer data platforms

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Customer Data Platforms: Here to Stay (and Why That’s a Good Thing)

13-Dec-2023 05:56:58 / by Emma Dicker posted in Data, Salesforce, customer data platforms

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Are We Chasing Another Unicorn in CDPs?

13-Dec-2023 05:49:24 / by Emma Dicker posted in Data, Salesforce, customer data platforms

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Getting the Most Out of Your Investment: How a CDP Can Grow With Your Company

13-Dec-2023 04:56:11 / by Emma Dicker posted in Data, Salesforce, customer data platforms

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