Mastek Blog

How Banner Health Pioneers Innovation in Member Experience

01-Apr-2024 06:56:07 / by Jennifer Capestany posted in Healthcare, Salesforce

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In an industry where member experience expectations continue to be under-addressed by insurers, an organization that focuses on delivering a red-carpet experience to their members across all the major touchpoints of the member journey is a standout. In fact, according to a recent report from Forrester, while many insurers have the intent to improve member experience, more than half struggle to convert their intentions into actionable plans.

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Revolutionizing Healthcare: AI Cloud & MuleSoft Integration with Health Cloud

25-Jan-2024 03:24:32 / by Salome Solomon posted in Healthcare, Salesforce, Health Cloud, mulesoft

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Revolutionizing Healthcare Payer Operations with Salesforce Health Cloud, Einstein AI, and Data Cloud

11-Jan-2024 06:30:13 / by Salome Solomon posted in Healthcare, Salesforce, Health Cloud

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Revolutionizing Member Care: Salesforce CRM, Health Cloud, and Einstein AI

11-Jan-2024 06:19:22 / by Salome Solomon posted in Healthcare, Salesforce, Health Cloud

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The healthcare industry is in the midst of a digital revolution, with healthcare payers seeking innovative ways to enhance member experiences. Salesforce’s Einstein AI, when seamlessly integrated with the robust capabilities of Health Cloud, is transforming how healthcare payers can engage with their members. In this blog post, we will delve into how these technologies, when integrated with the advanced capabilities of Salesforce CRM, have the potential to revolutionize and personalize member experiences within the healthcare payer's realm.  
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Customer Data Platforms: Here to Stay (and Why That’s a Good Thing)

13-Dec-2023 05:56:58 / by Emma Dicker posted in Data, Salesforce, customer data platforms

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Are We Chasing Another Unicorn in CDPs?

13-Dec-2023 05:49:24 / by Emma Dicker posted in Data, Salesforce, customer data platforms

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Getting the Most Out of Your Investment: How a CDP Can Grow With Your Company

13-Dec-2023 04:56:11 / by Emma Dicker posted in Data, Salesforce, customer data platforms

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5 Key Steps to a Successful CRM Implementation

29-Nov-2023 10:33:16 / by Brandt Bogdanovich posted in Salesforce

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So You’ve Implemented Salesforce, Now What?

29-Nov-2023 10:29:43 / by Brandt Bogdanovich posted in Salesforce

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Are You Getting the Most Out Salesforce?

29-Nov-2023 10:16:12 / by Brandt Bogdanovich posted in Salesforce

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