In an industry where member experience expectations continue to be under-addressed by insurers, an organization that focuses on delivering a red-carpet experience to their members across all the major touchpoints of the member journey is a standout. In fact, according to a recent report from Forrester, while many insurers have the intent to improve member experience, more than half struggle to convert their intentions into actionable plans.
The healthcare industry is in the midst of a digital revolution, with healthcare payers seeking innovative ways to enhance member experiences. Salesforce’s Einstein AI, when seamlessly integrated with the robust capabilities of Health Cloud, is transforming how healthcare payers can engage with their members. In this blog post, we will delve into how these technologies, when integrated with the advanced capabilities of Salesforce CRM, have the potential to revolutionize and personalize member experiences within the healthcare payer's realm.
