'In a data-empowered digital world in which solving customers’ problems has become the key success factor, the traditional model for retail supply-chain excellence has to evolve, and retailers must find ways to offer customer convenience across all touchpoints.' - McKinsey

 

Consumer priorities are changing. Brand loyalty, while not quite a thing of the past, is heavily influenced by customer experience.

The widespread adoption of new technologies has made the customer journey interactive, frictionless and more valuable. Although this is great for the consumer, it puts pressure on retailers to update their legacy systems or lose out to the competition.

By 2023, at least 50 percent of global companies will use IoT, advanced analytics, and AI in supply chain operations. That’s according to this report from Gartner.

Delivering on the promises of Intelligent Automation can be overwhelming, especially if the hype is oversold and you’re not made aware of the potential blockers and challenges that could derail your ability to scale.