Mastek Blog

AI in Retail: Serving millions with 0s and 1s

13-Dec-2019 09:33:29 / by Anjali Sohoni posted in Machine Learning, Artificial Intelligence, AI technologies, retail operations, data-driven intelligence


In FMCG, F = Fast. Retailers need to adapt to rapid changes in consumer attitudes and the marketplace. Every aspect of retail operations has the potential to make or break the customer experience. AI technologies are breaking down barriers and making it imperative for retailers to adopt a globally competitive retail business model. The power of machine learning has made it possible for businesses to continuously scrutinize customer behaviour data and generate alerts when the time is right for the next best action.

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