Mastek Blog

What an Ideal Digital Deflation Framework Looks Like for Retail CIOs

11-Sep-2023 08:57:56 / by Darrell Harvey posted in Retail, Retail Tech, Digital Transformation, retail operations

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The Limitations of Conventional Digital Transformation in Retail

11-Sep-2023 08:09:50 / by Darrell Harvey posted in Retail, Retail Tech, Digital Transformation, retail operations

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Retail CIOs Shift Their Focus to Digital Optimisation

17-Aug-2023 08:36:05 / by Darrell Harvey posted in Retail, Retail Tech, Digital Transformation, retail operations

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Why is Amazon opening its own bricks and mortar stores?

21-Jul-2022 01:21:39 / by Darrell Harvey posted in Retail, retail operations

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The company that brought us the Kindle, Amazon Prime, and a world of hilarious reviews, will now also sell us products in brick and mortar department stores too.

 

 

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How to migrate legacy retail systems to the cloud

07-Jul-2022 00:42:06 / by Darrell Harvey posted in Agile, retail operations, Cloud migration

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'In a data-empowered digital world in which solving customers’ problems has become the key success factor, the traditional model for retail supply-chain excellence has to evolve, and retailers must find ways to offer customer convenience across all touchpoints.' - McKinsey

 

Consumer priorities are changing. Brand loyalty, while not quite a thing of the past, is heavily influenced by customer experience.

The widespread adoption of new technologies has made the customer journey interactive, frictionless and more valuable. Although this is great for the consumer, it puts pressure on retailers to update their legacy systems or lose out to the competition.

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AI in Retail: Serving millions with 0s and 1s

13-Dec-2019 03:33:29 / by Anjali Sohoni posted in Machine Learning, Artificial Intelligence, AI technologies, retail operations, data-driven intelligence

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In FMCG, F = Fast. Retailers need to adapt to rapid changes in consumer attitudes and the marketplace. Every aspect of retail operations has the potential to make or break the customer experience. AI technologies are breaking down barriers and making it imperative for retailers to adopt a globally competitive retail business model. The power of machine learning has made it possible for businesses to continuously scrutinize customer behaviour data and generate alerts when the time is right for the next best action.

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