Mastek Blog

How AI Is Transforming Salesforce CRM: Key Use Cases for Sales and Service Teams

05-May-2026 01:08:57 / by Himanshu Swami posted in AI technologies, AI, Salesforce, Salesforce Integration, CRM transformation, microsoft, AI agents

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How to Migrate Data from Salesforce to Microsoft Dynamics CRM: Step-by-Step Guide

05-May-2026 00:19:11 / by Himanshu Swami posted in AI technologies, AI, Salesforce, Salesforce Integration, CRM transformation, microsoft, AI agents

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THE ROLE OF AI IN CRM TRANSFORMATION

17-Dec-2025 23:55:21 / by Deepika posted in AI, Gen AI, crm, CRM transformation

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Market Growth, Industry Impact, and the truth behind the hype. 

Executive Summary 

AI in CRM has moved from experimentation to enterprise‑scale adoption. The market is expanding rapidly, driven by GenAI, Agentic AI, and Autonomous Engineers that convert CRM from a transactional system into a strategic intelligence platform. Yet, measurable ROI hinges on data readiness, process standardization, and adoption discipline. 

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Changing Trend in CRM Transformation Program: BXD (Business Excellence Delivery)

14-May-2024 04:28:26 / by Sumit Gandhi posted in crm, CRM transformation

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