Mastek Blog

The Future of Trust: Why AI Marketing Needs a Privacy-First Mindset

11-Jul-2025 01:51:49 / by Mastek posted in AI, thoughtleadership, Ethical AI

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86% of Americans rank data privacy as a top concern, and 40% say they don't trust brands to manage their data ethically (Forbes, 2025). In this climate, C-suite leaders face a defining challenge: balancing the promise of AI innovation with the growing demand for transparency. Trust is no longer a soft metric—it’s the engine of growth, brand equity, and regulatory survival.  

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Agentforce in Retail: The Key to Personalized Customer Journeys

09-Jul-2025 01:44:29 / by Himanshu Swami posted in Retail, Retail Tech, Artificial Intelligence, AI technologies, agentforce

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Ethical AI: Harnessing the Might of AI with Integrity

01-Jul-2025 06:15:23 / by Mastek posted in AI, thoughtleadership, Ethical AI

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A recent global study by the University of Melbourne and KPMG revealed some thought-provoking insights on artificial intelligence (AI). While 66% of people reported regular use of AI, and 83% believed in its benefits, only 46% felt they could trust AI systems. 

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Boosting Information Retrieval: How RAG Disrupts Traditional Approaches

11-Jun-2025 06:42:59 / by Karan Jain posted in Artificial Intelligence, AI technologies

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Revolutionizing Parts Replacement in Discrete Manufacturing with Generative AI

11-Jun-2025 06:20:33 / by Sunder Subramaniam posted in Artificial Intelligence, AI technologies, intelligent parts assistant

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Tackling Obsolete Parts in Heavy Machinery with AI

09-Jun-2025 05:17:26 / by Karan Jain posted in Artificial Intelligence, AI technologies, intelligent parts assistant

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Anatomy of a Silent Breach: Dissecting the New Age of Socially Engineered Cyberattacks

30-May-2025 03:41:52 / by Siddharth Venkataraman posted in Retail Tech, cybersecurity, Scattered Spider, UK retail

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In recent months, a wave of cyberattacks targeting retail enterprises in the UK has highlighted a disturbing trend: Attackers are evolving beyond traditional malware and ransomware campaigns.  

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Supercharge Salesforce CRM with AI and Intelligent Data Using Agentforce

26-May-2025 04:15:56 / by Shailesh Tiwari posted in Customer Experience, AI, Salesforce, crm, agentforce

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NHS and DHSC Integration and the Evolving Technology Horizon 

12-May-2025 05:18:15 / by Assad Tabet posted in NHS, Healthcare, Artificial Intelligence, Gen AI

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The Winds of Change in the NHS (National Health Service, UK)  

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Leading the GenAI-Powered Managed Services Revolution

24-Apr-2025 05:54:09 / by Anuradha Mhatre posted in Artificial Intelligence, Managed Services, Gen AI

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