Customers today expect much more from the brands and companies they work with, and increasingly that expectation includes a desire for personalized service. Per research by McKinsey, 71% of customers want a personalized experience and 76% become frustrated by a lack of such interactions.  

In an era where the fusion of healthcare and technology redefines consumer experience, healthcare payers face a pivotal challenge: delivering seamless member experiences.

We are currently seeing an explosion of interest and investment in Customer Data Platforms (CDPs) from the major tech and software companies. 

How customers and potential customers interact with a company is of great interest to marketers.