To deliver value and accelerate growth, enterprises need to change their fundamental approach and add speed and accuracy to the various business processes. New digital technologies present both game-changing opportunities for and existential threats to companies whose success was built in the pre-digital economy. Digital transformation is a pre-requisite for sustainable growth and in some cases, survival of enterprises in the current dynamic and pace-driven market.

According to Harvard Business Review, the exponential growth in mobile proliferation and better connectivity has resulted in customers depending heavily on their smartphones to access online services and information.