A Strategic Imperative for the C-Suite 

AI is the biggest technological disruptor in history. As we look ahead, one thing is clear: sooner or later, everything will be automated. The biggest differentiating factor between businesses shall be their values, ethics, and thus entailed practices. 

86% of Americans rank data privacy as a top concern, and 40% say they don't trust brands to manage their data ethically (Forbes, 2025). In this climate, C-suite leaders face a defining challenge: balancing the promise of AI innovation with the growing demand for transparency. Trust is no longer a soft metric—it’s the engine of growth, brand equity, and regulatory survival.  

A recent global study by the University of Melbourne and KPMG revealed some thought-provoking insights on artificial intelligence (AI). While 66% of people reported regular use of AI, and 83% believed in its benefits, only 46% felt they could trust AI systems. 

Who wouldn’t love to have their cake and eat it too? Now you can, at least in the area of cloud computing. Cloud adoption has become a must-have in IT strategy for most businesses, disrupting the decades-old on-premise strategy for software and hardware equipment.