Mastek Blog

Mobile proliferation: Reimagining business benefits and customer experience

[fa icon="calendar'] 17-Jul-2019 10:26:39 / by Andrew Palmer posted in Mobile Testing, Mobile Content, Customer Experience, Customer Engagement

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According to Harvard Business Review, the exponential growth in mobile proliferation and better connectivity has resulted in customers depending heavily on their smartphones to access online services and information.

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How are AI-driven bots transforming customer engagement?

[fa icon="calendar'] 11-Jul-2019 04:59:46 / by Chetan Savdekar posted in Artificial Intelligence, Business Process Automation, AI Algorithms, Robotic Automation, Cloud-based AI

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With the take-up of automation increasing rapidly across industries, AI-driven bots are at the centre of business process improvement, helping to enhance the user’s experience -- and customer engagement more generally -- with more intuitive, easy-to-use interfaces.

According to MIT Sloan Management Review, we are embarking on a journey where the rules-driven bots will be replaced by Artificial Intelligence or AI-driven bots that have the capability to self-learn and continuously improve their knowledge, just like humans. The technologies that are powering such AI bots are Natural Language Processing (NLP) and Machine Learning (ML). AI bots are well on the way to becoming intelligent personal assistants for consumers across many industries.

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What do we mean by Testing Maturity?

[fa icon="calendar'] 05-Jun-2019 15:53:38 / by Andrew Palmer posted in Testing, Test Maturity

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Organisations aim to continuously improve in order to maintain competitive advantages and drive profitability. The challenge they face is knowing how successful they are at improving.

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How to avoid getting your wires crossed with RPA

[fa icon="calendar'] 16-May-2019 12:25:05 / by Gordon Cullum posted in Digital Transformation, Artificial Intelligence, RPA

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During last month’s Leeds Digital Festival, I had the pleasure of hosting a round-table discussion on RPA entitled Robotic Process Automation: The Emperor’s New Clothes? The collective insights of my guests – senior representatives of businesses from across the north of England – made for a truly fascinating debate and I want to share the fruits of our discussion with you.

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What does leadership in IT Service Management entail?

[fa icon="calendar'] 01-May-2019 15:45:03 / by Andrew Chapman posted in Service Management

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In the first of a series of six blogs on Service Management, we look at leadership in Service.

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Have you discounted the differently abled from your mobile apps?

[fa icon="calendar'] 15-Apr-2019 11:40:51 / by Esperance Barreto posted in Testing

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‘Seeing is believing,’ so they say. But what if you cannot see, hear or walk for that matter? Does that diminish your value in society? No. Then why are we as businesses failing to respond to the requirements of the differently abled?

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Think you are suited for a C-level career?

[fa icon="calendar'] 03-Apr-2019 15:38:32 / by Esperance Barreto posted in Graduate Programme

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Do you harbour notions about making it big someday? Like rising up the rungs of the career ladder? Most of us do at some point in our lives. So, wouldn’t it be helpful if we had a north star to guide us through this journey?

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Cybersecurity: Are you getting the value promised from your SIEM?

[fa icon="calendar'] 28-Mar-2019 13:21:36 / by Kai Lycett

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More often than not, enterprises believe that their SIEM (Security Information and Event Management) technologies are failing. Yet, the problem lies in how the SIEM solution is implemented.

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Machine learning: makes dealing with defaulters easy (case study)

[fa icon="calendar'] 20-Mar-2019 12:52:04 / by Anjali Sohoni posted in Machine Learning

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Your business is bound to have run-ins with defaulters. These defaults could be over late payment and non-payment issues and should be resolved quickly, as they can negatively impact your profit margin. At the same time, if you handle this situation without much tact, it could ruin the relationship with your customer.

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The What, Why and Where of Robotic Process Automation

[fa icon="calendar'] 12-Mar-2019 09:40:39 / by Ramesh Mohanakumaran posted in RPA

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Ever wondered how changes in the macro economic scenarios are making corporations turn their attention to the finer aspects of execution? This is being done by inspecting the levers that change the micro economic landscape. Existing levers such as Cost, Quality and Time (triple constraints) are now more of a hygiene factor and not a WOW factor or differentiator.  This added to the fact that humans, as rational beings often find delivering repetitive tasks a source of boredom that takes away the focus from core activities. 

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