Mastek Blog

How Customer Insight Improves Performance

20-Apr-2016 06:34:02 / by Mick Bull posted in Solution Showcase


Disastrous! That’s how digital transformation initiatives in the banking and financial services sector turn out when delivered without deep customer insight. Customer loyalty is now a fleeting memory confined mainly to pre-millennials. Yet, digital transformation is driving less and less direct human interaction between the customer and the institution.

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