Mastek Blog

How Customer Insight Improves Performance

[fa icon="calendar'] 20-Apr-2016 12:34:02 / by Mick Bull posted in Solution Showcase

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Disastrous! That’s how digital transformation initiatives in the banking and financial services sector turn out when delivered without deep customer insight. Customer loyalty is now a fleeting memory confined mainly to pre-millennials. Yet, digital transformation is driving less and less direct human interaction between the customer and the institution.

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