The single view of the customer continues to be the nirvana that banks strive towards. But, this outlook comes in different forms depending on who you are talking to. Whether that be wanting an integrated view of the customer’s product holdings with their bank, or a broader understanding of the customer’s channel interactions (omni-customer), or a combination of them all.
Spend Analytics and the Single View of the Customer
22-Sep-2016 10:30:25 / by Graham Cobb posted in Banking, Spend Analytics