Some banks try to leverage the transactional data from their core banking platforms to provide their clients with categorised spending insights as a service. However, this is a service that very often delivers limited value.
How can you deliver Value through Spend Analytics?
27-Oct-2016 14:40:55 / by Graham Cobb posted in Spend Analytics
Spend Analytics and the Single View of the Customer
22-Sep-2016 16:30:25 / by Graham Cobb posted in Banking, Spend Analytics
The single view of the customer continues to be the nirvana that banks strive towards. But, this outlook comes in different forms depending on who you are talking to. Whether that be wanting an integrated view of the customer’s product holdings with their bank, or a broader understanding of the customer’s channel interactions (omni-customer), or a combination of them all.