Mastek Blog

Sandeep Dongre

Lead - Global Testing Centre of Excellence
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How Shift-Left Testing Can Provide the Wow Factor

21-Oct-2015 06:37:00 / by Sandeep Dongre posted in Retail, Vertical Vibe, Testing


As Jeff Bezos rightly said, “If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.” An isolated, unhappy customer experience can undo a brand reputation that may have taken years to build. Whether it is online, mobile or offline, digital technology is a key factor in creating a cohesive customer experience.

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