Use technology and retail sense to reduce your cost per acquisition
Life before Agile
I remember the early days, starting out on my first online projects such as ‘Internet on TV’ and WAP. The technology was new and exciting; however, the delivery methodology was very much old in comparison to today’s scrum teams. It was back in the day of functional design, work packages and task management. The days of departmental silos and politics, when position and department defined the virtual hierarchy of the project team; and it paid to take the time to build internal relationships. Internal relationships were paramount to ensure smooth running of the project. Personalities of key stakeholders in the business had so much sway that the majority of my time would be spent planning on how to manage attendance, sign off and buy in. Then came Digital…
Traditional psychology and the pursuit of customer value
Everyone has a perspective on what ‘Digital’ is to them, but when it comes to describing it at a more general level, it’s not so easy. At a local level we can categorise digital as mobile & web or an automated customer facing process; or even a marketing discipline. Depending on your perspective, role, age, industry and interest it can mean entirely different things. One thing that everyone agrees on is that the future demands that we each know what it is for our business and what role we need to play so that we don’t get left behind like our childhood friends Blockbusters & HMV.