Sean Gerety once said, the technology you use impresses no one. The experience you create with it, is EVERYTHING.
Differentiators always fade away with time and new ones have to be identified or built continuously. Innovations provide businesses the advantage to leap forward against the competition, but only for a limited time. With advancement and adoption of technologies by end customers in their day-to-day lives, their expectations are increasing and they look forward to greater value delivered through digital channels.