Mastek Blog

Agentforce in Retail: The Key to Personalized Customer Journeys

09-Jul-2025 01:44:29 / by Himanshu Swami

Himanshu Swami

 

AgentForce-Hi-Tech-Blog-Banner

With 75% of retailers realizing the power of AI, the industry is swiftly embracing AI-driven transformation. Retailers face mounting pressure from rising costs, rapidly evolving technology and shifting customer expectations. To stand out from the rest, they need to adopt intelligent automation tools that personalize customer expectations, enhance efficiency and ensure seamless omnichannel experience.

AI-powered agents not only streamline operations but also allow retailers to deliver optimized customer experiences across every touchpoint from in-store to digital channels.  

What is Agentforce?   

Salesforce Agentforce, with advanced AI technology as its backbone, empowers store associates, customer service representatives and digital merchants to enhance productivity and streamline sales. It is equipped with a set of pre-built agent skills, enabling retailers to easily create AI agents that automate tasks like order management and appointment scheduling while scaling shopper’s experience personally.  

What’s New in Agentforce in the Retail Ecosystem? 

Agentforce has introduced several new pre-built AI skillsets for order management, guided shopping, appointment scheduling and loyalty promotion creation. By integrating autonomous AI agents, retailers can streamline complex tasks with precision – handling customer concerns, order management, scheduling appointment and coordinating shipping providers – all without human intervention.  

Benefits of Agentforce for Retail  

AI-driven insights powered by Agentforce assists retailers in driving efficiency and elevating customer engagement quotient.  

  • 1. Tailored Shopping Experiences: Virtual assistants driven by Agentforce assess customer behavior and offer personalized options, boosting customer satisfaction.  
  • 2. Enhanced Sales: With streamlined checkout processes, customers are lured to purchase more, improving the conversion rates.  
  • 3. 24/7 Support: AI-driven chatbots offer round-the-clock support, enabling retailers to address customer queries and drive better experiences.  
  • 4. Intelligent Inventory Management: AI algorithms regularly check inventory levels to prevent overstocking and stock-out situations.  
  • 5. Accelerated Informed Decisions: Agentforce studies customers’ data to identify trends and patterns allowing retailers to create targeted marketing campaigns.  
  • 6. Streamlined Supply Chain Operations: Agentforce analyzes data from different sources to identify supply chain bottlenecks – saving time and optimizing costs.  

Why Choose Mastek for Agentforce in Retail Implementation 

Our retail industry experience and proven expertise in the AI domain makes Mastek an ideal Agentforce implementation partner. With a track record of delivering seamless digital transformation, we help retailers streamline workflows, boost revenue and elevate customer interactions. Our tailored approach ensures smooth implementation, minimum training and downtime and automation of manual tasks enabling retailers to get a competitive edge.  

How Retail’s Future Looks Like  

Agentforce is not just a tool – it's a gamechanger for modern retailers. Agentforce in retail enables retailers to streamline operations, optimize customer experience and achieve sustainable growth.  

Eager to revolutionize your retail business?

Get in touch with us today to explore how Mastek can help you with Salesforce Agentforce implementation in retail. 

Topics: Retail, Retail Tech, Artificial Intelligence, AI technologies, agentforce

Himanshu Swami

Written by Himanshu Swami

Himanshu Swami is a Salesforce transformation leader with 20+ years of experience driving AI, cloud, and data-driven innovation across education, healthcare, and enterprise sectors. As VP, Salesforce at Mastek, he helps organizations achieve seamless digital transformation and business growth through technology.

Subscribe to Email Updates

Lists by Topic

see all

Posts by Topic

see all

Recent Posts