---
title: Getting the Most Out of Your Investment in a CDP | Mastek
description: Elevate marketing, empower departments, & adapt to data growth. Learn how a CDP fuels seamless customer experiences & scales with your future.
image: https://blog.mastek.com/hubfs/938686_BlogImageRebrand_batch2-39_071221-1024x683.jpg
---

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- Mastek AI ![](https://www.mastek.com/wp-content/uploads/assets/icons/down.svg)
  
   AI For Technology ![](https://www.mastek.com/wp-content/themes/astra/assets/img/icons/arrow-up-right-b.svg)
  
   AI For Business
  
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  #### AI For Technology
  
   Accelerate software delivery, modernize legacy platforms, and secure operations with intelligent AI. 
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/themes/astra/assets/img/icons/arrow-up-right.svg)](https://www.mastek.com/ai/ai-for-technology/)

    - [AI for Legacy Modernization](https://www.mastek.com/ai/ai-led-legacy-modernization-services/)
    - [AI for Software Testing](https://www.mastek.com/ai/ai-for-software-testing/)
    - [AI for Managed Services](https://www.mastek.com/ai/gen-ai-managed-services/)
    - [Mastek AI Platform powered by OpenAna](https://www.mastek.com/ai/autonomous-software-engineer-platform/)

  #### AI For Business
  
   Embed AI into enterprise platforms to automate workflows and improve decisions. 
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/themes/astra//assets/img/icons/arrow-up-right.svg)](https://www.mastek.com/ai/ai-for-business/)

    - [AI for Oracle ![](https://www.mastek.com/wp-content/themes/astra//assets/img/icons/arrow-up-right-b.svg)](https://www.mastek.com/ai/oracle-ai-services/)
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  #### AI For Data
  
   Transform enterprise data into actionable intelligence with AI-driven insights. 
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/themes/astra//assets/img/icons/arrow-up-right.svg)](https://www.mastek.com/ai/ai-for-data/)

    - [AI led Data Modernization](https://www.mastek.com/services/data-automation-and-ai/cloud-modernization/)
    - [AI led Data Engineering](https://www.mastek.com/services/data-automation-and-ai/data-modernization-solution-accelerator/)
- [Services ![](https://www.mastek.com/wp-content/uploads/assets/icons/down.svg)](https://www.mastek.com/services/)
  
   Digital Engineering & Experience ![](https://www.mastek.com/wp-content/uploads/assets/icons/arrow-up-right.svg)
  
   Data And AI Services
  
   Oracle Cloud
  
   Salesforce
  
   Managed Services
  
   Cybersecurity

  #### Digital Engineering & Experience
  
   Accelerate software delivery, modernize legacy platforms, and secure operations with intelligent AI. 
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/uploads/assets/icons/arrow-up-right.svg)](https://www.mastek.com/services/digital-engineering-and-experience/)

    - [Cloud Migration](https://www.mastek.com/services/digital-engineering-and-experience/cloud-migration-and-modernization/)
    - [Cloud Engineering](https://www.mastek.com/services/digital-engineering-and-experience/cloud-engineering/)
    - [Low Code](https://www.mastek.com/services/digital-engineering-and-experience/low-code-no-code-development/)
    - [DevSecOps](https://www.mastek.com/services/digital-engineering-and-experience/devsecops/)
    - [Quality Engineering](https://www.mastek.com/services/digital-engineering-and-experience/quality-engineering/)
    - [MACH](https://www.mastek.com/services/digital-engineering-and-experience/mach/)
    - [Platform Engineering](https://www.mastek.com/services/digital-engineering-and-experience/platform-engineering/)
    - [Digital Experience](https://www.mastek.com/services/digital-engineering-and-experience/digital-experience/)
    - [Digital Commerce](https://www.mastek.com/services/digital-engineering-and-experience/digital-experience-commerce/)
    - [Enterprise Integration](https://www.mastek.com/services/digital-engineering-and-experience/enterprise-integration-services/)

  #### [Data and AI Services](https://www.mastek.com/services/data-automation-and-ai/)
  
  Data platforms, governance and AI acceleration services.
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/uploads/assets/icons/arrow-up-right.svg)](https://www.mastek.com/services/data-automation-and-ai/)

    - [Cloud Data Modernization](https://www.mastek.com/services/data-automation-and-ai/cloud-modernization/)
    - [Data Engineering](https://www.mastek.com/services/data-automation-and-ai/data-management/)
    - [AI-Led Data Managed Services](https://www.mastek.com/services/data-automation-and-ai/ai-led-data-managed-services/)
    - [AI, ML & Data Insights](https://www.mastek.com/services/data-automation-and-ai/ai/)

  #### [Oracle Cloud](https://www.mastek.com/services/oracle/)
  
  Oracle implementation, modernization and managed services.
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/uploads/assets/icons/arrow-up-right.svg)](https://www.mastek.com/services/oracle/)

    - [AI for Oracle](https://www.mastek.com/ai/oracle-ai-services/)
    - [Oracle Cloud Applications](https://www.mastek.com/services/oracle/oracle-cloud-applications/)
    - [Glide 4.0](https://www.mastek.com/services/business-transformation-services/)
    - [Oracle E-Business Suite](https://www.mastek.com/services/oracle/ebs-to-cloud-migration/)
    - [Oracle Consulting](https://www.mastek.com/services/oracle/consulting/)
    - [AdvantEdge IaaS](https://www.mastek.com/services/oracle/advantedge-migrate-to-cloud/)
    - [SAP to Cloud Migration](https://www.mastek.com/services/sap-to-oracle-migration/)
    - [PeopleSoft to Cloud Migration](https://www.mastek.com/services/oracle/peoplesoft-to-cloud-migration/)
    - [Oracle Analytics Cloud](https://www.mastek.com/services/oracle/analytics-cloud/)
    - [Oracle Cloud Infrastructure](https://www.mastek.com/services/oracle/oracle-cloud-infrastructure/)
    - [Oracle Autonomous Data Warehouse](https://www.mastek.com/services/oracle/autonomous-data-warehouse/)
    - [Value Based Analytics](https://www.mastek.com/services/oracle/value-based-analytics/)

  #### [Salesforce](https://www.mastek.com/services/salesforce/)
  
  Salesforce consulting, build and run services.
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/uploads/assets/icons/arrow-up-right.svg)](https://www.mastek.com/services/salesforce/)

    - [Sales Cloud](https://www.mastek.com/services/salesforce/sales-cloud/)
    - [Service Cloud](https://www.mastek.com/services/salesforce/service-cloud/)
    - [Experience Cloud](https://www.mastek.com/services/salesforce/experience-cloud/)
    - [Marketing Cloud](https://www.mastek.com/services/salesforce/marketing-automation/)
    - [Commerce Cloud](https://www.mastek.com/services/salesforce/commerce-cloud/)
    - [Industry Cloud](https://www.mastek.com/services/salesforce/industry-cloud/)
    - [MuleSoft](https://www.mastek.com/services/salesforce/mulesoft-integration/)
    - [Data Cloud](https://www.mastek.com/services/salesforce/data-cloud/)
    - [Agentforce](https://www.mastek.com/services/salesforce/agentforce-partner/)

  #### [Managed Services](https://www.mastek.com/services/cloud-managed-services/)
  
  Run, optimise and evolve your Oracle, Salesforce, Digital and Data platforms with **Mastek's AI-Native Managed Services**.
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/uploads/assets/icons/arrow-up-right.svg)](https://www.mastek.com/services/cloud-managed-services/)

    - [Oracle Managed Services](https://www.mastek.com/services/oracle/oracle-managed-services/)

  #### [Cybersecurity](https://www.mastek.com/services/cybersecurity/)
  
  AI-led cybersecurity with faster, smarter response.
  
  [LEARN MORE ![](https://www.mastek.com/wp-content/uploads/assets/icons/arrow-up-right.svg)](https://www.mastek.com/services/cybersecurity/)
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    - [SQL Next AI](https://sqlnextai.com/)
    - [Lightbeam AI](https://web.lightbeamdatacloud.com)
    - [icxPro](https://www.mastek.com/products/platforms-and-innovation/mastek-icxpro/)
    - [iLeaseFinPro Vehicle Leasing Software](https://www.mastek.com/products/platforms-and-innovation/ileasepro-vehicle-leasing-software/)

    - [Warehouse 360](https://www.mastek.com/products/platforms-and-innovation/warehouse360/)
    - [Enterprise Workforce Scheduler](https://www.mastek.com/products/platforms-and-innovation/enterprise-workforce-scheduler/)
    - [Connected Enterprise](https://www.mastek.com/products/platforms-and-innovation/connected-enterprise/)
    - [Innovation Lab-aaS](https://www.mastek.com/products/innovation-lab)
    - [Hospital in a Box](https://www.mastek.com/products/platforms-and-innovation/oracle-healthcare-erp-platform-for-hospitals/)
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  ##### Partners
  
    - [About Partnerships](https://www.mastek.com/partners-alliances/)
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- [CONTACT US](https://www.mastek.com/contact-us/)

## Mastek AI

- [Overview](https://www.mastek.com/ai/)

## AI For Technology

- [Overview](https://www.mastek.com/ai/ai-for-technology/)
- [AI for Legacy Modernization](https://www.mastek.com/ai/ai-led-legacy-modernization-services/)
- [AI for Software Testing](https://www.mastek.com/ai/ai-for-software-testing/)
- [AI for Managed Services](https://www.mastek.com/ai/gen-ai-managed-services/)
- [Mastek AI Platform powered by OpenAna](https://www.mastek.com/ai/autonomous-software-engineer-platform/)

## AI For Business

- [Overview](https://www.mastek.com/ai/ai-for-business/)
- [AI for Oracle](https://www.mastek.com/ai/oracle-ai-services/)
- [AI for Salesforce](https://www.mastek.com/ai/ai-for-salesforce/)

## AI For Data

- [Overview](https://www.mastek.com/ai/ai-for-data/)
- [AI led Data Modernization](https://www.mastek.com/services/data-automation-and-ai/cloud-modernization/)
- [AI led Data Engineering](https://www.mastek.com/services/data-automation-and-ai/data-modernization-solution-accelerator/)
- [AI-Led Data Managed Services](https://www.mastek.com/services/data-automation-and-ai/ai-led-data-managed-services/)

## Services

- [Overview](https://www.mastek.com/services/)

## Digital Engineering & Experience

- [Overview](https://www.mastek.com/services/digital-engineering-and-experience/)
- [Cloud Migration](https://www.mastek.com/services/digital-engineering-and-experience/cloud-migration-and-modernization/)
- [Cloud Engineering](https://www.mastek.com/services/digital-engineering-and-experience/cloud-engineering/)
- [Low Code](https://www.mastek.com/services/digital-engineering-and-experience/low-code-no-code-development/)
- [DevSecOps](https://www.mastek.com/services/digital-engineering-and-experience/devsecops/)
- [Quality Engineering](https://www.mastek.com/services/digital-engineering-and-experience/quality-engineering/)
- [MACH](https://www.mastek.com/services/digital-engineering-and-experience/mach/)
- [Platform Engineering](https://www.mastek.com/services/digital-engineering-and-experience/platform-engineering/)
- [Digital Experience](https://www.mastek.com/services/digital-engineering-and-experience/digital-experience/)
- [Digital Commerce](https://www.mastek.com/services/digital-engineering-and-experience/digital-experience-commerce/)
- [Enterprise Integration](https://www.mastek.com/services/digital-engineering-and-experience/enterprise-integration-services/)

## Data and AI Services

- [Overview](https://www.mastek.com/services/data-automation-and-ai/)
- [Cloud Data Modernization](https://www.mastek.com/services/data-automation-and-ai/cloud-modernization/)
- [Data Engineering](https://www.mastek.com/services/data-automation-and-ai/data-management/)
[AI, ML & Data Insights](https://www.mastek.com/services/data-automation-and-ai/ai/)

## Oracle Cloud

- [Overview](https://www.mastek.com/services/oracle/)
- [AI for Oracle](https://www.mastek.com/ai/oracle-ai-services/)
- [Oracle Cloud Applications](https://www.mastek.com/services/oracle/oracle-cloud-applications/)
- [Glide 4.0](https://www.mastek.com/services/business-transformation-services/)
- [Oracle E-Business Suite](https://www.mastek.com/services/oracle/ebs-to-cloud-migration/)
- [Oracle Consulting](https://www.mastek.com/services/oracle/consulting/)
- [AdvantEdge IaaS](https://www.mastek.com/services/oracle/advantedge-migrate-to-cloud/)
- [SAP to Cloud Migration](https://www.mastek.com/services/sap-to-oracle-migration/)
- [PeopleSoft to Cloud Migration](https://www.mastek.com/services/oracle/peoplesoft-to-cloud-migration/)
- [Oracle Analytics Cloud](https://www.mastek.com/services/oracle/analytics-cloud/)
- [Oracle Cloud Infrastructure](https://www.mastek.com/services/oracle/oracle-cloud-infrastructure/)
- [Oracle Autonomous Data Warehouse](https://www.mastek.com/services/oracle/autonomous-data-warehouse/)
- [Value Based Analytics](https://www.mastek.com/services/oracle/value-based-analytics/)

## Salesforce

- [Overview](https://www.mastek.com/services/salesforce/)
- [Sales Cloud](https://www.mastek.com/services/salesforce/sales-cloud/)
- [Service Cloud](https://www.mastek.com/services/salesforce/service-cloud/)
- [Experience Cloud](https://www.mastek.com/services/salesforce/experience-cloud/)
- [Marketing Cloud](https://www.mastek.com/services/salesforce/marketing-automation/)
- [Commerce Cloud](https://www.mastek.com/services/salesforce/commerce-cloud/)
- [Industry Cloud](https://www.mastek.com/services/salesforce/industry-cloud/)
- [MuleSoft](https://www.mastek.com/services/salesforce/mulesoft-integration/)
- [Data Cloud](https://www.mastek.com/services/salesforce/data-cloud/)
- [Agentforce](https://www.mastek.com/services/salesforce/agentforce-partner/)

## Managed Services

- [Overview](https://www.mastek.com/services/cloud-managed-services/)
- [Oracle Managed Services](https://www.mastek.com/services/oracle/oracle-managed-services/)

[Cybersecurity](https://www.mastek.com/services/cybersecurity/)

## Products

- [Platforms & Innovation](https://www.mastek.com/products/platforms-and-innovation/)
- [SQL Next AI](https://sqlnextai.com/)
- [Lightbeam AI](https://web.lightbeamdatacloud.com)
- [icxPro](https://www.mastek.com/products/platforms-and-innovation/mastek-icxpro/)
- [iLeaseFinPro Vehicle Leasing Software](https://www.mastek.com/products/platforms-and-innovation/ileasepro-vehicle-leasing-software/)
- [Warehouse 360](https://www.mastek.com/products/platforms-and-innovation/warehouse360/)
- [Enterprise Workforce Scheduler](https://www.mastek.com/products/platforms-and-innovation/enterprise-workforce-scheduler/)
- [Connected Enterprise](https://www.mastek.com/products/platforms-and-innovation/connected-enterprise/)
- [Innovation Lab-aaS](https://www.mastek.com/products/innovation-lab)
- [Hospital in a Box](https://www.mastek.com/products/platforms-and-innovation/oracle-healthcare-erp-platform-for-hospitals/)

## Industries

- [Overview](https://www.mastek.com/industries/)
- [Public Sector & Government](https://www.mastek.com/industries/public-sector-government/)
- [Healthcare](https://www.mastek.com/industries/healthcare/)
- [Life Sciences](https://www.mastek.com/industries/life-sciences/)
- [Retail & Consumer](https://www.mastek.com/industries/retail/)
- [Manufacturing & Technology](https://www.mastek.com/industries/manufacturing/)
- [Financial Services](https://www.mastek.com/industries/financial-services/)
- [Other Industries](https://www.mastek.com/industries/others/)

## Partners

- [About Partnerships](https://www.mastek.com/partners-alliances/)
- [Oracle Partner](https://www.mastek.com/services/oracle/)
- [Salesforce Partner](https://www.mastek.com/partners-alliances/salesforce-partner/)
- [AWS Partner](https://www.mastek.com/partners-alliances/aws-partner/)
- [Microsoft Partner](https://www.mastek.com/partners-alliances/microsoft/)
- [Snowflake Premier Partner](https://www.mastek.com/partners-alliances/snowflake-partner/)
- [UiPath Partner](https://www.mastek.com/partners-alliances/uipath-partner/)
- [ServiceNow Partner](https://www.mastek.com/partners-alliances/servicenow-partner/)
- [HiveMQ Partner](https://www.mastek.com/partners-alliances/hivemq-partner/)

## Insights

- [Success Stories](https://www.mastek.com/resources-list/?cat=case-study)
- [News](https://www.mastek.com/news-list/)
- [Press Releases](https://www.mastek.com/press-releases/)
- [Blog](https://blog.mastek.com/)
- [Resources](https://www.mastek.com/resources-list/)
- [Glossary](https://www.mastek.com/glossary/)
- [Webinars & Events](https://www.mastek.com/events/)
- [Podcast](https://www.mastek.com/podcast/)

## Company

- [About Mastek](https://www.mastek.com/about-us/)
- [Leadership](https://www.mastek.com/leadership/)
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[CONTACT US](https://www.mastek.com/contact-us/)

## Mastek Blog

# [Getting the Most Out of Your Investment: How a CDP Can Grow With Your Company](https://blog.mastek.com/getting-the-most-out-of-your-investment-how-a-cdp-can-grow-with-your-company)

 13 Dec 2023, 04:56:11 / by [Emma Dicker](https://blog.mastek.com/author/emma-dicker)

![Emma Dicker](https://blog.mastek.com/hs-fs/hubfs/1010510_Headshots-1_Emma_031721.jpg?width=35&name=1010510_Headshots-1_Emma_031721.jpg)

- [Tweet](https://twitter.com/share)

 

Customer Data Platforms (CDPs) have experienced exponential growth in 2020. The number of companies that have deployed a CDP in 2020 compared to previous years has almost doubled, and according to the 2020 CDP Report, 73% of companies surveyed say that a CDP will be a critical component of their customer experience efforts going forward (1).

![Customer data platform (CDP) blog image](https://blog.mastek.com/hs-fs/hubfs/938686_BlogImageRebrand_batch2-39_071221-1024x683.jpg?width=1024&height=683&name=938686_BlogImageRebrand_batch2-39_071221-1024x683.jpg)

Customer Data Platforms (CDPs) have experienced exponential growth in 2020. The number of companies that have deployed a CDP in 2020 compared to previous years has almost doubled, and according to the 2020 CDP Report, 73% of companies surveyed say that a CDP will be a critical component of their customer experience efforts going forward. (1)

A Customer Data Platform is a central hub through which all of your company’s customer experience data is processed. Think of it like Grand Central Station for data. Just like people (data points) arrive at the station from many different modes of travel and move from there in many different directions, a CDP organizes, categorizes, and then distributes all kinds of data to keep your company flowing smoothly. Good, usable data is the key to growth, and a CDP is the best way to obtain, compartmentalize, and package that data to be accessed efficiently.

![Customer Data Platforms (CDPs)](https://blog.mastek.com/hs-fs/hubfs/1107831_CDP_3_Blog_Graphic_OPT1_062421.png?width=560&height=315&name=1107831_CDP_3_Blog_Graphic_OPT1_062421.png)

As David Raab of the CDP Institute put it, “*Customer Data Platforms are packaged software that helps companies solve a huge and growing problem: the need for unified, accessible customer data. … With careful planning, a CDP will provide the foundation your company needs in the years ahead to meet customer expectations for exceptional personalized experiences.*” (2)

With customer touchpoints becoming more and more fractured, an omnichannel solution is non-negotiable. So how can a CDP future-proof your tech investment by growing with your company and keeping pace with inevitable customer data proliferation? First, as an essential tool for not only your marketing department, but all areas of your company, including executive departments, products, and engineering teams; second by streamlining collection and access to eliminate redundancies within your company; and third, by being a flexible, customizable solution for current data sources and marketing goals, as well as future ones.

Also read our post '[Choosing the Right CDP for You](https://blog.mastek.com/choosing-the-right-cdp-for-you)'. 

## **Who Benefits from a CDP?**

### **1. Marketing**

By incorporating customer data from all of the many sources where a customer engages with your company, a CDP helps marketers by finely tuning the customer experience, tracking behavior, and accurately measuring cost per conversion. Because a CDP can pull customer analytics from so many sources, advertising and email campaigns can be highly targeted and almost immediately responsive to customer behavior. Not only can marketers build better, more customized advertising audiences, but they can better track the results of each unique marketing effort to build on those results and improve future returns.

### **2. Executives**

Executive teams are relying more and more on marketing departments to drive growth and determine priorities. With accurate and timely data about the customer journey provided by a CDP, executives can better define priorities and make data-driven decisions for company strategy. Executives want a full-picture view of the customer in order to plan for growth, and that understanding is made possible with a CDP.

### **3. Product and Development**

[Legacy systems and data silos](https://blog.mastek.com/build-data-bridges-not-data-silos-in-government) are a huge problem for companies, especially when it comes to scaling for growth. With a CDP, data can be accessed, combined, and streamlined for analytics and measurement of KPIs. For Product departments, a CDP allows teams to draw on relevant customer data to plan for development, and more importantly, provides an efficient means of running tests and tracking results to cut down development timelines.

### **4. Engineering**

A CDP simplifies the job of your company’s engineering department because they can use one API to deliver all analytics from the CDP. Rather than creating a from-scratch solution for each new data challenge that comes up, using a CDP unifies all the relevant data and makes it deliverable with speed and accuracy. You’re not wasting software engineering time on redundant tasks, and engineers have the capability to create more customized data solutions in a more compressed timeframe.

### **5. Efficiency**

We all know how difficult it can be to ensure frequent and relevant communication between departments within a company. With different projects and objectives, it can be hard for department heads to keep a big-picture mindset and seek out opportunities for collaboration. What often ends up happening is a duplication of efforts between departments, especially when it comes to data collection and usage. When companies don’t have an efficient way to share data between departments and repurpose customized software, time and money is wasted.

By using a CDP to centralize all of your company’s data, you create operational efficiency that becomes second nature as your company grows. IT departments can easily monitor governance and provide needed access to data resources without investing undue time in providing a unique solution for each department or team’s needs. Furthermore, collaboration becomes simplified when all departments have access to the same data. A CDP simply makes sense for efficient growth.

## **Preparing Now for the Future**

It can be a headache to research all of the options for refining your customers’ experience, and that headache compounds when marketers are tasked with predicting the future. How can you know that your tech investment will pay off in the years to come, especially as the data landscape is changing at an ever-increasing rate?

In addition to the many [data management solutions](https://www.mastek.com/services/data-automation-and-ai/) that a CDP can provide in the short term, one of the greatest assets a CDP offers is the ability to adapt and grow with the future needs of your company. With the ability to bring in information from practically any source your company currently uses or may adapt to in the future, a CDP is an elastic tech solution. While we don’t know the specifics of what sources and uses your company will have for customer data in the coming years, it’s safe to say that a CDP will translate that data into actionable information for all of your company’s departments.

Without a crystal ball, it’s a bold claim to make that your company is future-proofed. However, you can have realistic confidence in the ability of your CDP to continue as the hub for your company’s data into the future, and in your ability to [track your customers’ journeys](https://blog.mastek.com/how-a-cdp-can-refine-the-customer-journey) to improve with time. There’s no need to fear CDP technology becoming obsolete, as it adapts and changes with the data sources that evolve, bringing you peace of mind and maximizing your tech investment.

## **Conclusion**

Investing in a CDP now means getting a strong return for marketers as well as all other departments. It creates efficiency between departments and allows for future growth without the need to start from scratch as new technology arises, making it a wise investment to meet your company’s needs now and into the future.

(1) [Segment — Customer Data Platform Report (2021)](https://segment.com/the-cdp-report/)

(2) [Tealium — What Is a Customer Data Platform (CDP)](https://tealium.com/resource/fundamentals/what-is-a-cdp/) 

 Topics: [Data](https://blog.mastek.com/topic/data), [Salesforce](https://blog.mastek.com/topic/salesforce), [customer data platforms](https://blog.mastek.com/topic/customer-data-platforms)

![Emma Dicker](https://blog.mastek.com/hs-fs/hubfs/1010510_Headshots-1_Emma_031721.jpg?width=100&height=100&name=1010510_Headshots-1_Emma_031721.jpg)

#### Written by [Emma Dicker](https://blog.mastek.com/author/emma-dicker)

My name is Emma Dicker, and I am the Digital Marketing Manager here at MST Solutions. My work consists of all things digital, from scheduling social media posts, running webinars, and designing the best-looking content for our sales team. When I am not working, you can find me curled up on the couch reading a good book or outside trail running to prepare for my next race.

<https://www.linkedin.com/in/emma-janet-dicker/>

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- [Salesforce](https://www.mastek.com/services/salesforce/)
- [Managed Services](https://www.mastek.com/services/cloud-managed-services/)

## Industries

- [Public Sector & Government](https://www.mastek.com/industries/public-sector-government/)
- [Healthcare & Life Sciences](https://www.mastek.com/industries/healthcare-life-sciences/)
- [Retail & Consumer](https://www.mastek.com/industries/retail/)
- [Manufacturing & Technology](https://www.mastek.com/industries/manufacturing/)
- [Financial Services](https://www.mastek.com/industries/financial-services/)
- [Higher Education](https://www.mastek.com/industries/higher-education/)

## Company

- [About Mastek](https://www.mastek.com/about-us/)
- [Leadership](https://www.mastek.com/leadership/)
- [Investors](https://www.mastek.com/investors/)
- [Careers](https://www.mastek.com/careers/)
- [Our Story](https://www.mastek.com/our-story/)
- [ESG](https://www.mastek.com/esg/)
- [ReShine](https://www.mastek.com/reshine/)

## Insights

- [Blog](https://blog.mastek.com/)
- [Glossary](https://www.mastek.com/glossary/)
- [Press Releases](https://www.mastek.com/press-releases/)
- [News](https://www.mastek.com/news-list/)
- [Resources](https://www.mastek.com/resources-list/)
- [Webinars & Events](https://www.mastek.com/events/)
- [Podcast](https://www.mastek.com/podcast/)

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