The advent of omnichannel shopping is proving to be both a challenge and an opportunity for retailers. While on the one hand it opens up opportunities to target customers at every stage of the buying cycle and create personalised experiences, on the other, retailers are faced with the challenge of creating an integrated customer experience. This involves delivering a digital strategy that unifies the customer’s online and in-store personas.
Milind Vengurlekar
Recent Posts
5 ways retailers can retain customers with data virtualisation
18-Sep-2018 03:03:46 / by Milind Vengurlekar posted in Data Virtualisation
Five data virtualisation use cases to simplify information management
13-Aug-2018 09:46:39 / by Milind Vengurlekar posted in Data Virtualisation
Do you feel overwhelmed by the mountains of enterprise data from different sources and no respite in sight? Despite this information overload, does insight seem to elude you? This proliferation of data across multiple platforms and the need for faster insight has made the traditional ETL (Extract, Transform and Load) data process ineffective at handling and integrating voluminous unstructured and structured information.
What’s Data Virtualisation got to do with Digital Transformation
23-Jul-2018 02:20:00 / by Milind Vengurlekar posted in Data Virtualisation
Data plays a crucial role in enabling businesses to deliver on their digital transformation strategies. In fact, as evidenced in the recent Cambridge Analytica scandal, it can make or break a business. By capitalising on enterprise information, businesses can unlock value to reveal hidden customer behaviour patterns.
How Data Virtualisation helps IT Achieve Business Agility
15-Sep-2017 05:11:42 / by Milind Vengurlekar posted in Data Virtualisation
It seems like a Catch-22 situation where businesses need data to derive meaningful insight and improve decision-making. However, transforming business dynamics entails that enterprises access information in a variety of formats across numerous business systems. As a result, enterprises are still getting to grips with the data that is supposed to empower them.