If only you could easily identify customers that are ripe for the picking to make the channel shift to digital. You could then enhance service levels, improve customer loyalty, save time and costs, and more. Within this context, I’d like to share a recent example of our collaboration with a financial services company to predict the likelihood of customers moving from the traditional, agent-based platform to a new direct, digital channel using machine learning.
Imagine! If that footage from your organisation’s video recordings and CCTV cameras, which now reside in dusty cabinets could help increase store footfalls and draw customers closer. Intelligent Video Analytics (IVA) or Video Content Analysis (VCA) helps you do just that. VCA involves collating and analysing data from video recordings or CCTV cameras in retail stores, streets and businesses.
Yes, it’s possible to make that magnificent leap. In the long and arduous journey to achieving end-to-end enterprise digital transformation, machine learning coupled with big data offers a stepping stone to graduate from Business Intelligence (BI) to Artificial Intelligence (AI).