Only recently, HSBC declared its intent by launching a platform that gives clients the ability to view their transactions in one place. As a result, the bank will enjoy this visibility too and gain significant insight into retaining clients. It will also have the opportunity to actively pursue the banking relationships its customers have with other institutions, by providing enhanced products and value added services.

Mobile devices have become ever more of a necessity in people’s lives. This has given banks the opportunity to directly engage with their customers, the majority of which seldom visit their branches.

The single view of the customer continues to be the nirvana that banks strive towards. But, this outlook comes in different forms depending on who you are talking to. Whether that be wanting an integrated view of the customer’s product holdings with their bank, or a broader understanding of the customer’s channel interactions (omni-customer), or a combination of them all.