Mastek Blog

Recharge Customer Experiences - Intelligently Integrate [Report]

21-Apr-2016 11:51:12 / by Graham Cobb posted in Vertical Vibe, Banking


Transactional banking is no longer the cornerstone that marks a customer’s banking experience. Irrespective of whether the customer touchpoint is in a branch location, internet banking or mobile banking through a phone or tablet, customer experience is crucial to improving loyalty and driving revenue generating opportunity. Transactional experiences are no longer viable on their own to hold an effective, long term customer relationship.

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