In an industry where member experience expectations continue to be under-addressed by insurers, an organization that focuses on delivering a red-carpet experience to their members across all the major touchpoints of the member journey is a standout. In fact, according to a recent report from Forrester, while many insurers have the intent to improve member experience, more than half struggle to convert their intentions into actionable plans.

In an era where the fusion of healthcare and technology redefines consumer experience, healthcare payers face a pivotal challenge: delivering seamless member experiences.