86% of Americans rank data privacy as a top concern, and 40% say they don't trust brands to manage their data ethically (Forbes, 2025). In this climate, C-suite leaders face a defining challenge: balancing the promise of AI innovation with the growing demand for transparency. Trust is no longer a soft metric—it’s the engine of growth, brand equity, and regulatory survival.
Mastek

Recent Posts
The Future of Trust: Why AI Marketing Needs a Privacy-First Mindset
11-Jul-2025 01:51:49 / by Mastek posted in AI, thoughtleadership, Ethical AI
Ethical AI: Harnessing the Might of AI with Integrity
01-Jul-2025 06:15:23 / by Mastek posted in AI, thoughtleadership, Ethical AI
A recent global study by the University of Melbourne and KPMG revealed some thought-provoking insights on artificial intelligence (AI). While 66% of people reported regular use of AI, and 83% believed in its benefits, only 46% felt they could trust AI systems.
Serverless Cloud Architectures: Revolutionising Cloud Tech
12-Nov-2024 04:22:01 / by Mastek posted in Future Tech, Serverless Cloud Architectures
Who wouldn’t love to have their cake and eat it too? Now you can, at least in the area of cloud computing. Cloud adoption has become a must-have in IT strategy for most businesses, disrupting the decades-old on-premise strategy for software and hardware equipment.
Enhance Your Data Strategy with Gen AI & Snowflake
14-Aug-2024 03:30:48 / by Mastek posted in Data, Gen AI, snowflake, data modernization
Leverage Gen AI for Enterprise Data Modernization
14-Aug-2024 03:20:14 / by Mastek posted in Data, Gen AI, data modernization
How Data Quality Impacts Your Organization
11-Oct-2023 05:02:49 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data quality
How Much Is Bad Data Management Costing Your Business?
11-Oct-2023 05:00:12 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data quality
How AI Integrates with Snowflake
11-Oct-2023 04:55:04 / by Mastek posted in Digital Transformation, AI
Don’t Go It Alone: Why You Should Partner with a Data Modernization Consultant
10-Oct-2023 03:16:42 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data modernisation
Combating The Common Roadblocks to Data Modernization
10-Oct-2023 03:10:13 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data modernisation