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The Future of Trust: Why AI Marketing Needs a Privacy-First Mindset

11-Jul-2025 01:51:49 / by Mastek posted in AI, thoughtleadership, Ethical AI

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86% of Americans rank data privacy as a top concern, and 40% say they don't trust brands to manage their data ethically (Forbes, 2025). In this climate, C-suite leaders face a defining challenge: balancing the promise of AI innovation with the growing demand for transparency. Trust is no longer a soft metric—it’s the engine of growth, brand equity, and regulatory survival.  

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Ethical AI: Harnessing the Might of AI with Integrity

01-Jul-2025 06:15:23 / by Mastek posted in AI, thoughtleadership, Ethical AI

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A recent global study by the University of Melbourne and KPMG revealed some thought-provoking insights on artificial intelligence (AI). While 66% of people reported regular use of AI, and 83% believed in its benefits, only 46% felt they could trust AI systems. 

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Serverless Cloud Architectures: Revolutionising Cloud Tech

12-Nov-2024 04:22:01 / by Mastek posted in Future Tech, Serverless Cloud Architectures

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Who wouldn’t love to have their cake and eat it too? Now you can, at least in the area of cloud computing. Cloud adoption has become a must-have in IT strategy for most businesses, disrupting the decades-old on-premise strategy for software and hardware equipment.

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Enhance Your Data Strategy with Gen AI & Snowflake

14-Aug-2024 03:30:48 / by Mastek posted in Data, Gen AI, snowflake, data modernization

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Leverage Gen AI for Enterprise Data Modernization

14-Aug-2024 03:20:14 / by Mastek posted in Data, Gen AI, data modernization

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How Data Quality Impacts Your Organization

11-Oct-2023 05:02:49 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data quality

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How Much Is Bad Data Management Costing Your Business?

11-Oct-2023 05:00:12 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data quality

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How AI Integrates with Snowflake

11-Oct-2023 04:55:04 / by Mastek posted in Digital Transformation, AI

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Don’t Go It Alone: Why You Should Partner with a Data Modernization Consultant

10-Oct-2023 03:16:42 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data modernisation

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Combating The Common Roadblocks to Data Modernization

10-Oct-2023 03:10:13 / by Mastek posted in Digital Transformation, data analysis, AI, Data, data modernisation

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