The advent of omnichannel shopping is proving to be both a challenge and an opportunity for retailers. While on the one hand it opens up opportunities to target customers at every stage of the buying cycle and create personalised experiences, on the other, retailers are faced with the challenge of creating an integrated customer experience. This involves delivering a digital strategy that unifies the customer’s online and in-store personas.

Are your development and testing teams struggling with poor quality software, escalating testing costs and longer time to market? As software projects increase in complexity and size, customers and users tend to get demanding in the face of the need to contain costs and release on time. This in turn makes it quite a challenge to effectively test software.