The season of good cheer will soon be upon us. And would you believe it, test automation can play Santa in helping you make the most of the festive spirit, not just for your customers, but also for your business.

Black Friday is that day of the year when buyers start scouring online and offline platforms for the best deals. The day signals the start of the Christmas shopping frenzy that culminates in January sales. Having caught on rapidly in the UK within the last ten years, UK shoppers are expected to spend £10Bn on Black Friday shopping this year.