Mastek Blog

The Importance of Digital User Experience Testing

24-Jul-2017 09:23:30 / by Percy Hilloo posted in Testing

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It’s never going to be business as usual! The move to digital has changed that. With consumer preference for shopping online increasing, businesses are expected to respond to growing needs.

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A Walk in the Clouds – Choices with Cloud Computing

21-Jul-2017 06:00:48 / by Tazeen Shaikh posted in Future Tech

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Decided to make the move to the cloud? Yet, feel daunted by the technology choices available? Despite the limitless options, there is little guidance on how to go about making the right decision. This article focusses on clearing up the skies on the available cloud computing technologies to help you with better decision-making.

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Why Banks will Benefit from the AI Shift

17-Jul-2017 09:39:08 / by Kunal D. Jethwani posted in Future Tech

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Friction is good for setting several things in motion. But, when it comes to engaging and retaining customers, a frictionless experience is mandatory. Especially in the banking sector where the digital drive has made disruptive technologies the norm. Couple this with the expectations of millennials and Generation-Z who are revolutionising how we operate. With so much change, banks and other financial institutions must rethink their business models for the future.

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Considered these GDPR Challenges in Connected Environments?

02-Jul-2017 12:17:58 / by Gordon Cullum posted in GDPR

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Take for instance, the public sector, which is growing extensively connected. This could be because numerous government bodies share citizen data for civilian convenience, analytics and cost-control.

To further complicate matters, GDPR compliance is creating huge challenges in these connected environments. For example, if PID (Patient Identifiable Data) is shared across departments or organisations without any governance, there are obvious risks around not having a common view of controls, which lead to data leakage risks.

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How Video Analytics Improves Your Customer Experiences

02-Jul-2017 00:53:24 / by Hardik Ashar posted in Future Tech

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Imagine! If that footage from your organisation’s video recordings and CCTV cameras, which now reside in dusty cabinets could help increase store footfalls and draw customers closer. Intelligent Video Analytics (IVA) or Video Content Analysis (VCA) helps you do just that. VCA involves collating and analysing data from video recordings or CCTV cameras in retail stores, streets and businesses.

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