In recent weeks I have been engaged on customer assignments where the holistic value of an all-encompassing approach to systems integration truly demonstrates the business benefits of omnichannel. With multiple streams of purchase opportunity and associated sales fulfillment retailers need to take account of how, precisely, their omnichannel strategies not only execute operationally, but also to better understand what the data being generated by each stream can contribute to the ‘bigger picture’ of customer insight.
Omnichannel – Bringing it All Together
10-Mar-2017 05:57:17 / by Pierson Broome posted in Retail